How WellnessLoka Built a Digital Team Member with AI Agents

Most startups experiment with AI agents—but very few integrate them as real team members. In association with Google for Startups, we’re on a mission to help India’s startup ecosystem understand and adopt AI agents through the AI Agents Masterclass.

In one cohort, we worked closely with Ajay Jolly, Founder and CEO of WellnessLoka, a tech-enabled platform helping global wellness seekers discover and book verified Ayurveda and yoga retreats. As the business scaled across 25 countries, Ajay’s team faced growing operational bottlenecks that slowed sales and diluted engagement quality across time zones and languages.

The operations team spent countless hours coordinating with retreats; checking availability, scheduling consultations and managing follow-ups. These challenges made WellnessLoka an ideal candidate for AI agents.

Beyond expert-led sessions at the AI Agents Masterclass, Ajay found immense value in seeing live agent implementations from other startups, uncovering use cases that are now part of WellnessLoka’s product roadmap.

Today, WellnessLoka is building a modular AI agent ecosystem to automate the end-to-end discovery and booking journey. Their AI agent can:

• Qualify leads through multilingual, natural-language conversations

• Schedule doctor consultations via Google Calendar and HubSpot Meetings

• Check property availability based on customer preferences

• Recommend quotations while applying standard discounts

• Increase conversions with 24-hour inventory soft blocks

• Follow up across WhatsApp, email and SMS

• Sync all lead and journey data into HubSpot

All workflows run without human intervention, powered by Google’s AI stack—including Google ADK, Google Generative AI, and Gemini 2.5 Flash, integrated with broader application and operations stack to deliver a seamless customer experience. Here’s a live preview.

While AI agents significantly reduce operational overhead, their real impact lies in elevating service quality through faster responses and real-time resolution - now essential in an attention-constrained, highly competitive market.

AI agents can add value at almost any stage of a startup’s journey. If you want to learn how to build with agents and create an AI-first startup, register for the AI Agents Masterclass and join a growing community reshaping India’s AI ecosystem.