Agent Parava: Helping Parents Go from Interest to Enrollment

Tuitions are a familiar part of life for Indian parents but with the rise of online, personalized learning, questions and concerns have multiplied. ClapsLearn offers one-on-one online tuition for school and pre-university students, but parents often want personalized answers before subscribing. While FAQs help, real trust comes from instant, custom responses.

Until recently, ClapsLearn’s operations team spent the bulk of their time answering parent queries over calls, email, and WhatsApp. This approach often led to inconsistent responses, delays, and variations in tone, especially since queries came from across the globe. The solution? An AI agent that could free up the team’s bandwidth while improving response quality and consistency.

Armed with insights from the AI Agents Masterclass in association with Google for Startups, ClapsLearn built Agent Parava. Parava handles parent queries in both English and Malayalam, providing instant, polite, and accurate responses across the website and WhatsApp. Parava also collects insights like user interest in joining or follow-up needs, helping build a strong sales lead pipeline.

With Parava in place, parents can chat naturally about policies, admissions, and schedules. The agent responds in a friendly, informative tone, switching seamlessly between English and Malayalam, guiding users to forms and next steps, and alerting the ops team when human intervention is required.

For early-stage startups like ClapsLearn, AI agents like Parava make operations lean, support reliable, and growth scalable; a game-changer for the early stages.